Resume of Scott Monaco

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Brand and Content Development

Scott Monaco has 25 years of creative leadership and visual development experience in the advertising and intellectual property development industries. His art direction roles and entrepreneurial ventures relied upon and cultivated his abilities to develop and deploy business and creative vision, present to and meet with clients and potential business partners, and manage projects and vendors.

Scott’s prevailing point of view is that people want to be heard, understood, and respected; in short, they want to be valued. Thus, he strives to actively listen and engage in thorough and ongoing communication for clarity of expectations and comprehension, as well as, collaborate and exchange feedback in a respectful way both internally and with external parties.

In this spirit, while passionate about the ideas he brings forth, he does so with a humble confidence, willing to adapt to someone else’s vision and treat it as it were his own, especially in the interest of finding the best solutions to the challenges set forth.

This quest is met with him striving towards storytelling—touching both the emotions and intellect—and asserting that maintaining brand integrity while clearly communicating the heart and soul of the brand is paramount.

Mr. Monaco’s leadership qualifications are amplified by his experience and skills in a wide range of visual development disciplines. His passion for and proficiency in illustration is his distinct strength undergirding branding, merchandising, advertising, and digital/media development.

Bringing a wealth of experience and creative talents, Scott looks forward to partnering with others in our adventure to engage challenges and contribute positively to the world.

Disciplines

Industry Experience

Consultation, development, partnership, & business relations across many industries

Brand Experience

Select Client, Vendor, Partnership, Licensing, & Business Relationship Experience

CataBoom

Head of Creative and Customer Success Architect (Marketing & Client Services) : Jun 2021 – Present

• Consulting, training, & strategy development to aid CataBoom’s clients in achieving consumer/employee engagement and rewards delivery goals covering customer acquisition & retention, KPI & sales target incentives, education of the extended enterprise & consumers, etc.
• CataBoom brand architecture and multi-channel marketing development to reinforce leadership in the gamification of loyalty rewards & promotions industry.
• Developing growth & structure strategy of CataBoom and its SaaS platform, with emphasis on the Creative Department.
• Managing Creative Department personnel and vendors in the development of CataBoom marketing and creative services projects.
• Initial and ongoing creation of CataBoom’s Creative Product & Intellectual Property Offering.
• Creative & Art Direction, Design, and Illustration of micro-game assets & themes for campaigns using CataBoom’s proprietary, off-the-shelf, white-label mechanics as well as 3rd party games.
• SaaS product UXUI Consulting & Support.

Sr. Creative Director : Sep 2018 – May 2021

• Supported all clients with consulting, training, and creative services, including creative & art direction, design, and illustration for their branded, gamified, promotional campaigns.
• Developed internal marketing materials and worked with business development team to identify targets, develop strategies & presentations, and give tangible prototypes to prospective licensors.
• Created the library of proprietary micro-game themes & assets for licensors to download and apply to their CataBoom campaigns.

Designer, Contract : Mar 2018 – Aug 2018

• Designed game skins/themes, branding/logos and presentations along with digital illustration of characters, backgrounds, and other game assets for CataBoom proprietary game & reveal mechanics on behalf of clients, using Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

Brands Supported Include :

Dell, Alienware, Cinemark, Sony Pictures, Universal Pictures, Aristocrat, Michael’s, T-Mobile, Verizon, AT&T, NTT DATA, Epsilon, General Motors, Southwest Airlines, Alaska Airlines, Learfield/IMG, Sezzle, EllenTube, Samsung, Pacific Retail, Rent One, Nuance, Patron, Epoch Times, Scheels, AAA

About CataBoom Technologies Inc. :

CataBoom’s SaaS platform is a loyalty rewards & promotions catalyst for the exchange of incentives for data & behavior. With the platform, CataBoom creates captivating digital experiences that instantly reward behaviors and produce lasting emotional engagement.

QuietYell LLC

Owner : April 2006 – Present

Company Overview:
QuietYell™ is a developer of lifestyle and novelty brands, illustrations, and designs for licensing and merchandising into physical products, digital downloads, client brand development & marketing efforts, and more.

Business Activity:
QuietYell has novelty intellectual properties licensed to and available for ecommerce sale through on-demand product services (CafePress & Zazzle). QuietYell’s client work includes: logos & branding, print collateral/marketing, signage, website development, illustration licensing, book development, and more, including disciplines such as:

Client, Partnership & Licensing Experience:

The Amusement Park

Strategic Partner For Digital Communications : November 2012 – Present

Company Overview:
The Amusement Park™ is a “Virtual Creative/Ad Agency” dedicated to brand marketing, entertainment & content creation.

Responsibilities:

Brand Experience:

Grapevine Star Entertainment Inc.

Chief Creative Officer : April 2003 – June 2013

Company Overview:
GrapevineStar™ is a globally focused media & entertainment company that develops and represents intellectual properties and content for TV, film, internet/mobile, publishing, merchandising, and licensing. It provides services including development, production, and distribution in the media & entertainment industries, representing over 50 entertainment properties, and has leadership with over 30 years experience working with major companies.

Responsibilities:
In addition to being the creative & technology lead for all GrapevineStar activity, Mr. Monaco was responsible for c-level management, B2B relations, employee/contractor management, and the development of brands, assets, technology, & merchandise. More specifically, his responsibilities covered:

Brand, Intellectual Property, & Digital/Physical Product Experience:
In addition to the development of the GrapevineStar Entertainment brand itself, the following intellectual properties were developed (covering live action, character-based, cause-based, professional services, etc.) to be licensed & merchandised across all platforms (tv/film, video game, web & mobile, book, stationary, apparel, accessories, toy/plush, housewares, restaurant/retail, event, etc.):

Client, Vendor, Partnership, Licensing, & Business Development Relationship Experience:
External brands & relationships were managed by Mr. Monaco. In addition to procuring & managing licensing relationships, GrapevineStar and its brands offered consulting, development, and distribution services to clients as well as managed vendors, and developed & managed partnerships with various manufacturing, software development, entertainment development, distribution, and other partners:

Entrepreneurial Expansions:

In the development of GrapevineStar, Mr. Monaco and partners developed additional business endeavors expanding upon GrapevineStar’s technology & social media strategy and development. Mr. Monaco’s responsibilities for the following three ventures included:

Social Media Analysts

Senior Consultant & Team Leader : January 2009 – June 2013

Social Media Analysts is an operating business unit of GrapevineStar:
Social Media Analysts™ is dedicated to small businesses and understands how to best utilize social media effectively. With Social Media Analysts, social media can drive sales and innovation, develop your brand, generate awareness, improve customer intelligence, and more. Small Business packages offer communication, customer interaction and acquisition, marketing, content, and reputation management social media services.

Neotive Gateway Solutions, Inc.

SVP Technology & Product Development : April 2010 – June 2011

Neotive is a partner & licensor of Social Media Analysts intellectual property:
Neotive Gateway Solutions™ is a next generation, interactive media solutions company with objectives to aid you in leveraging interactive media strategies across the extended enterprise to drive revenue & brand awareness and optimize supplier relationships & organizational efficiencies. Working with our strategic partners and utilizing our assessment tools, we assess the knowledge management needs (training & education, policies & procedures, compliance, and communities’ internal & external feedback), develop holistic interactive strategies, and then apply the appropriate interactive media solution(s).

Mexia Holdings Inc.

VP Community Development : May 2010 – August 2012

Mexia is a partner & licensor of Social Media Analysts intellectual property:
Mexia Holdings™ is a minority-owned and operated oil and gas services company based in Ft. Worth, Texas offering products and services to corporations, municipalities, and institutions throughout the energy industry. Mexia Holdings, its contractors, and employees are committed to providing its clients and customers with, high-quality, next generation oil and gas products and services, from industry leading suppliers and partners. The company, its advisors, and partners bring decades of oil and gas experience, as well as a focus on integrity, commitment, and excellence in customer service.

MeMe And My World Inc.

Owner / Creator / Creative Lead : April 2003 – Present

Company Overview:
Originating from & expanding upon Mr. Monaco’s The Emotionals™ intellectual property, MeMe & My World™ is a manga/anime-inspired, tween & teen, female focused intellectual property with sub-brands tailored to other demographics, particularly gender-neutral young children, and tween boys.

Business Activity:
As the creator & co-owner, Mr. Monaco was the primary lead on the brand’s development including activity such as:

Springboard Agency

Designer / Art Director : August 2005 – April 2008

Company Overview:
The Springboard Agency is a small advertising agency with clients in the sports, entertainment, Christian, and B2B event industries amidst others.

(The Springboard Agency closed business in late-2008)

Responsibilities:

Client Experience:

Calise & Sedei

Art Director / Designer : July 2004 – July 2005

Company Overview:
Calise & Sedei is a full-service, mid-sized advertising agency managing regional & national campaigns across print, tv, radio, web, and event.

(Calise & Sedei became Calise & Partners in 2010)

Responsibilities:

Client Experience:

Spiniker Media Group

Owner / Designer : July 2000 – March 2003

Company Overview:
Spiniker Media Group is a boutique design firm with emphasis on branding & web development that Mr. Monaco formed with partners.

(Spiniker Media Group closed business in 2004/2005)

Responsibilities:

Client Experience:

Ignition (Industrial Design)

Designer : April 1997 – June 2000

Company Overview:
Ignition (formerly Douglas Laube Industrial Design) is a full service product design firm (industrial design, engineering, prototyping, & more) with client work in the telecom, tech, toy, fashion, and healthcare industries amidst others.

(Ignition became a subsidiary of RadioShack & ceased independent operations in 2004)

Responsibilities:

Client Experience:

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