“Jumanji : The Next Level” Promotional Collect-And-Win CataBoom Games for Cinemark
Just like the “Jumanji : The Next Level” movie, Cinemark’s promotional CataBoom games were a success. It was a joy to design & be a small part in such a fun movie franchise.
A brief explanation of the collect-and-win experience screenshots above:
1) The player starts with an empty collect-and-win board and receives the first card (Ming Fleetfoot / Awkwafina) upon registering to play via a form (shown in screenshot below). (Empty board on left, fully-collected board on right)
2) The first game is a 9-piece puzzle to be assembled in 15 seconds; rewarding the next card (Ruby Roundhouse / Karen Gillan).
3) A 3-round “Simon Says” like memory game gives the player the 3rd card (Dr. Smolder Bravestone / Dwayne Johnson).
4) For the 4th card (Jefferson ‘Seaplane’ McDonough / Nick Jonas), the player can either enter the “Journey to Jumanji Code” from their purchased “Jumanji : The Next Level” ticket from Cinemark or fill out the AMOE form.
5) After successfully avoiding mandrills, the player is rewarded the 5th card (Franklin ‘Mouse’ Finbar / Kevin Hart).
6) The player plays “Whack-A-Mole” by hitting ostriches and avoiding to hit team members for the 6th card (Professor Sheldon ‘Shelly’ Oberon / Jack Black)
7) A 10-piece puzzle to be completed in 20 seconds gives the final card (Cyclone, the Pegasus Winged Horse avatar of Bethany Walker & Milo Walker / Madison Iseman & Danny Glover)
NOTE: The first image on the 8th row depicts a user not meeting the challenge; they have not collected the card and are prompted to try again. Previous games had a similar loss screen with their respective cards.
8) Having collected all the cards, the player now has the chance to win from an array of prizes. Lucky winners are prompted to claim with a fulfillment form.
The CataBoom Experience on Cinemark’s Website
A screenshot of how the games were presented on Cinemark’s website:
CataBoom offers a unique, fast and easy to deploy gamification platform to accelerate acquisition, reward engagement and build loyalty through instant and consistent gratification of rewards.
Learn more at CataBoom.com