I got the pleasure to work with Tiffany McClain of Mimi’s Cafe to do the illustration work for their new kids menu and activity sheets to be used across their 84 restaurant locations.
I am excited to finally be able to share this work! Below is the press release with the PR image followed by a thumbnail grouping of the images I did for the menu and activity sheet that has been made public thus far.
Mimi’s Promotes Healthier Choices With Engaging New Kids Menu
Flipbook-style menu lets kids select dishes while creating stories with furry French friends
DALLAS, Feb. 27, 2018 /PRNewswire/ — Mimi’s has launched a creative new kids menu that features healthy choices and an entertaining experience to make ordering fun for even the youngest diners.
The flipbook-style menu is a charming storybook starring Elle and Pierre, a cat-and-dog best-friend duo traveling through France together. The pair help kids select a main dish, side and drink, with each turn of the menu’s three-part pages creating a new scene in the French countryside or city, as Elle and Pierre enjoy picnics, riding trains, dancing – even parachuting.
“We wanted to create a new way for kids to engage with the dining experience and empower them to make their own choices,” said Mimi’s Senior Director of Marketing Tiffany McClain. “Our new kids menu is a fun and interactive way to help children review the menu. They can find the items they like and give their order to the server independently and even nonverbally.”
The menu features new items such as French Toast Dippers, freshly baked Kids Waffle, Kids Cheeseburger or Cheese Quesadillas, as well as longtime favorites Puppy Dog Griddle Cakes, Sliced Grilled Chicken Breast, crispy Chicken Tenders, and Kids Fettuccini with Pomodoro Sauce.
Along with their main dish, kids can also select new beverages with their meal, like Honest Kids Appley Ever After or Super Fruit Punch. Last, they can add healthier items to their meals, such as GoGo squeeZ Applesauce and Yoplait Go-Gurt Strawberry Yogurt, for $0.99 each.
“GoGo squeeZ is thrilled to partner with a fun and exciting brand such as Mimi’s. Our mission at GoGo squeeZ is to make it easier for families to be healthier and happier. We hope kids will be excited about this addition to the Mimi’s kids menu,” said GoGo squeeZ Chief Marketing Officer Helene Caillate.
The entire kids menu is available all day, for kids 12 years and younger. Mimi’s also offers all-day breakfast, every day. For a full menu, locations and hours of operation, go to www.mimiscafe.com/kids.
Founded in 1978 by Arthur Simms, who was stationed in France during World War II, Mimi’s is a neighborhood cafe offering fresh, hand-prepared American-French comfort food and bistro classics for breakfast all day, lunch, dinner and special celebrations. Now owned by Dallas-based Le Duff America, Inc., the North American subsidiary of global bakery-cafe leader Groupe Le Duff, headquartered in Rennes, France, Mimi’s has 84 locations in 16 U.S. states. Mimi’s sources the freshest ingredients, inspiring its scratch-made French bistro classics and American comfort food. A full menu and more information is available at www.mimiscafe.com.